Open End Coding
Open End Coding
Coding can be done for both Qualitative and Quantitative. It can be Brand or Message Coding and we can perform the same by either Manual or Ascribe.
Process:
- Review the data, respondent wise to understand the survey.
- Creates the codebook as per the respondent responses.
- Once the codebook is prepared then we share it with client for approval
- Based up on confirmation then we start coding with Internal Coders and Internal QA team.
- Once finalized by the QA team then we deliver the files as per client expectations either in Excel, SPSS or ASCII.