Focus Group Discussions
Focus Group Discussions
With our propriety channel of 1.72 million respondents spread over 29 countries and 8 specialized global panels, we can provide you with a perfect mix of respondents for any focus group discussion. Our focus group interviews are guided by experienced research moderators and supported by discussion guides that help in controlling the flow of discussions and enabling high level of participation from all respondents.
With our focus group discussions, we not only observe the verbal but also non-verbal behaviour of respondents so that we can better investigate their behavioural complexities. Use of specialized panels makes it a cost effective solution for you as compared to individual interviews while at the same time ensuring collection of a broad range of information about your respondents including information about their perceptions, feelings and opinions.
Our focus group interviews are moderated by experts who can control the flow of discussions to ensure relevancy of arguments and ensure active participation of all respondents to get you all required insights.